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Exploring online research methods - Incorporating TRI-ORM

Online interviews: Module aims and learning outcomes


  1. To discuss the appropriate use of online interviews;
  2. To outline the advantages and disadvantages of online interviews compared to onsite interviews;
  3. To introduce issues of sampling; in particular selecting, accessing and recruiting appropriate participants;
  4. To identify different types and delivery modes of online interviews;
  5. To introduce key design issues with respect to online interviews;
  6. To provide an introduction to the software and services available for synchronous and asynchronous online communication and explore how these can be used for interviews;
  7. To describe key terms, definitions and terminology in relation to online interviews;
  8. To provide links to additional resources, frequently asked questions and print versions.

Learning outcomes

At the end of this module, you will be able to:

  1. Identify the type of research projects where the use of online interviews is an appropriate research method;
  2. Evaluate the usefulness of online interviews compared to onsite interviews;
  3. Understand approaches to sampling, accessing and recruiting respondents to take part in online interviews;
  4. Devise an online interview, bearing in mind issues of delivery mode, sampling and design;
  5. Select and make use of appropriate software for carrying out synchronous and asynchronous online interviews;
  6. Use the correct terminology when communicating about online interviews;
  7. Collect information about sources of help when using online interviews.
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