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Managing Research Projects

Managing Research Projects

Developing Powers of Persuasion

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Being able to enthuse members of the team and persuade them to follow and support your ideas, approaches and direction is a key skill for all leaders, including Research Team Leaders.  It involves powerful skills of persuasion. 

The following provides a useful model for developing persuasive writing and speaking skills and is sometimes referred to as the 5 Ps for persuasive speaking and writing.  Although originally developed for formal presentations and written proposals, it is easy to see how it can be adapted for more informal settings too.  Additionally, it may provide some useful insights into writing successful grant applications or bids for support from the department or university.

Position

This is the introduction. It sets the scene. Provides background information and establishes your credibility. Make clear statements about the issues you wish to develop, set out your boundaries and highlight any constraints.

Problem

Explain the problem. Describe the problem and the implications. This is an important part, do not leave it out. Without clearly stating what the problem is and the implications it will not be possible to investigate appropriate options and identify effective solutions. Make sure you establish a solid base and present the facts clearly, without including peripheral issues.

Possibilities

Present these with the most desirable/appropriate at the top. This shows that you have research thoroughly and considered all (or the majority) of options.

Proof

Make sure you present a water-tight case for your preferred option, but avoid the hard sell approach. Emphasise the benefits of your recommendations.

Proposal

This is a vital step; do not be tempted to skip it. Ask for what you want; clearly, support your request with the results of your findings. Provide a summary of the key points and recommended actions.

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