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Exploring online research methods - Incorporating TRI-ORM

Key texts: Details

Book cover


Sue, V. M. and Ritter, L. A.(2007) Conducting online surveys. London. Sage.


[External Link - opens in a new window] http://www.sagepub.co.uk/textbooksProdDesc.nav? level1=L00&currTree= Subjects&catLevel1=&level2=L40&prodId=Book229257


Serving as a comprehensive guide for anyone wishing to conduct online survey research, this book fills a considerable niche in the methodological literature. While other research methods texts contain chapters covering online administration of surveys, few adequately address the specific opportunities and challenges inherent in conducting surveys online.





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