- Content Analysis
Content analysis is a systematic method used to turn
(mainly texts) into content categories. This method (more usually intended to inform quantitative
follows explicit rules of coding, and enables large quantities of data to be categorized with relative
Content analysis offers a quick, broad overview of data sets, and as such can be used to support (and be
corroborated by) other more detailed methods of textual analysis.
- Evaluative Assertion Analysis
This approach, based on work in the 1950s by
psycholinguist Charles Osgood, attempts to map texts and their object referents by reducing them to
unequivocal evaluative ("nuclear") statements. EAA was later developed using Computer-Assisted
Text Analysis (CETA).
- Frame Analysis
Frame analysis looks for key themes within a text, and
how cultural themes shape our understanding of events. In studies of the media, frame analysis shows how
aspects of the language and structure of news items emphasize certain aspects (and omit others).
- Discourse Analysis
Discourse Analysis (DA) examines how the social
is constituted through discourse. Within DA there are various distinct traditions including conversation
analysis and ethnomethodology; sociolinguistics; discursive psychology; critical discourse analysis;
Bakhtinian research; and Foucauldian research.
Until we publish our first results, refer to our link section on discourse
and frame analysis.