Profile of the Audience for this Learning Resource
Experienced enough to have gained at least a first academic degree (but not necessarily in management), possibly to have worked as a manager as well, and perhaps setting out on an academic career.
Busy, under pressure from the requirements of their study programme or tasks as an academic alongside their other domestic, social and possibly other work commitments. So they will appreciate materials that are easily navigated on a computer, written in an informal and accessible style, contain lots of short learning activities, and are directly relevant to learning how to think like an expert management researcher.
Keen to learn something practically useful out of studying the resource materials.
Hoping to become more confident in their ability to think critically, solve research problems, and write convincing arguments.
Sceptical, so they won’t accept that the materials are going to be useful in meeting their needs unless every learning activity turns out to offer them something that they can see is helping them to learn.
Open-minded, ready to try the learning activities, even if their habitual way of learning has been different.
Their specialist area: knowledgeable about some of the major ideas, debates, and classic research studies in this area. They also have familiarity with the wider management field, though in less depth.
User-friendly literature that explains complex ideas in simple terms, making them easy to grasp.
Plenty of examples to show how abstract ideas apply to real situations.
Deadlines, especially when several loom up at the same time.
Spending time on studying that turns out to be wasted, as in reading irrelevant literature or collecting more empirical data than can be written up.
I can accelerate my own learning. I can deepen my understanding through reading, discuss ideas with other students or colleague academics, try out for myself doing what experienced management researchers do, and make a habit of reflecting on what I’m learning that I can apply in the future.