[c]
Effectively eliciting responses from people requires the optimal balance between different systems. Telephone and email are the most popular means of communication and are contrasted here:
Telephone
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Pros
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Cons
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- Produce immediate response
- People will pick up a phone – will not always open an email
- This often is people’s preferred means of communication
- The telephone conveys urgency
- A ringing phone is more difficult to ignore than an email
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- An office phone can only be accessed from your desk (unless a mobile phone) - emails can be accessed anywhere
- There is no record of the correspondence
- There can be a lack of clarity, since the communication cannot be rehearsed
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Email
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Pros
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Cons
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- Additional information can be included, such as Word documents, images etc
- Good for bulk communication
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- Emails can be open to misinterpretation, due to absence of paralanguage cues
- Can produce no response
- With bulk emails there is a tendency for no-one to take responsibility for action
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Good practice
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Telephone
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Email
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- Check that it’s OK to talk (sometimes phoning can be disruptive)
- Confirm all details and agreements with an email
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- Target individuals
- Personalise
- Use mail merge
- Specify deadlines
- Use emoticons where appropriate
- Specify that you require a response by a date and that a lack of response constitutes agreement with your decision. This means that progress is not held up by a lack of response (but see section on meta-decision making).
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Telephone and email in combination
- Use email to provide background detail and information
- Use telephones to put pressure on and develop agreements
- Use email to clarify and record agreements