The project team on the assessment and development of new methods for the analysis of media content currently comprises five members (in alphabetical order):
Michael Billig is Professor of Social Sciences at Loughborough University. His methodological interest focuses around discourse analysis and rhetorical psychology. On the substantive level, he currently works on humor.
David Deacon is Senior Lecturer in Communications and Media Studies at Loughborough University. He holds a wide expertise in methods of media analysis. His substantive work focuses inter alia on Quangos, the Spanish Civil War, and media analyses techniques .
Peter Golding is Head of the Department of Social Sciences in Loughborough. His major research interest is in the political economy of the media and the role of the mass media in the democratic process. He is also interested in the potential of new methods for the analysis of media content.
Thomas König is a Research Associate on the project. He has a sweet tooth for quantitative methodology, but is also interested in frame analysis. His substantive interest lies in the area of social movements and collective behavior.
Katie MacMillan is also a Research Associate on the project. Her methodological work has been on discourse analysis and ethnography. Her substantive interests consist of, inter alia, therapies and media constructions of reality.